Apple announces ‘Apple Intelligence’: Personal AI Models Across iPhone, iPad and Mac

June 12, 2024Zayn0

Apple today revealed its AI strategy during its WWDC keynote, showcasing a range of capabilities designed to be strong, user-friendly, integrated, private, and personal. Apple Intelligence features leverage a combination of server-powered generative AI models and on-device models, and are available on the Mac, iPad, and iPhone. Features of Apple Intelligence include image creation, generative writing tools across apps, customized notification prioritization on the iPhone, and more. Here are all the details of it.

Various AI-Powered Features

Apple Intelligence offers a vast array of functions, such as the ability to create images, generative writing tools that can be used across apps, personalized iPhone notification prioritizing, and much more. These AI-powered solutions are ready to improve user experience and give people the ability to fully utilize the potential of modern technology.

Preserving User Privacy

According to Apple, its generative AI is unique in that it preserves your privacy while personalizing it to your unique context. For instance, when reading an email, Apple Intelligence can look at an email, find out related contacts, and give directions and find relevant files.

Integrated Creativity with Image Generation

With Image Generation, you can draw cartoon pictures that look like contacts in your address book and send them over messaging to others. Apple Intelligence is primarily driven by on-device models, which work with Apple Silicon Macs model M1 and later, as well as the A17 Pro on the iPhone 15 Pro.

Harnessing the Power of Onboard and Cloud-Based AI

Apple is introducing Private Cloud Compute, a server infrastructure designed to run more complex models. According to Apple, this preserves your privacy while enabling more potent generative AI models to process your data. Apple claims that when you use a Private Cloud Compute, your data is never saved or made available to Apple.

Apple Encouraging Users with Private and Sensitive Features

Apple’s Intelligence features combine the best aspects of cloud-based and on-device AI to create a powerful, yet privacy-aware, distinctive user experience. With this all-encompassing approach to AI integration throughout Apple’s ecosystem, consumers will be able to take advantage of cutting-edge technology without sacrificing their privacy, ushering in a new era of intelligent and tailored digital interactions.

 

Zayn

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