For Pakistani traders, a potential customer is only a search away when you have your phone on you at all times. And, depending on your industry, if your business does not have the necessary information readily available through Google Maps, Yelp, or another similar service, you may lose out to a competitor.
Online directories such as LCCI have been around for a long time, but they are rapidly gaining popularity as a convenient way for consumers to connect with businesses and swiftly examine product and service offers.
Let’s look at the top reasons why traders should list their business on LCCI as soon as feasible.
How A Business Listing Directory Works in Pakistan?
A database containing information on a company is an online business listing directory. It covers the company’s website, address, phone number, email address, and even client reviews.
A business listing directory might be a website or an app dedicated to a specific niche. They provide information on the business in the industry there.
Many business directories offer free listings. However, some capabilities, such as posting call to action buttons, identifying numerous locations, and leaving comments, need additional purchase.
Brand Awareness
Building brand awareness is a difficult task for any trader company, but it is extremely difficult for small firms competing against giant corporations with multiple locations.
The first thing a customer does while looking for local services is search online. Your company will not be mentioned among its competitors if it is not online.
These internet directories not only help you raise brand awareness, but also push you to reach out to a larger audience.
Increased Online Presence
When consumers need information about a specific service or product, they typically go online to find it.
According to surveys, one out of every three people will use their smartphone to locate a local business that meets their needs, and 93% of consumers will utilize the internet to locate a local business.
When people browse an online business directory, they are exposed directly to potential customers.
This raises the likelihood that a listed business will appear in search engine result pages, increasing the likelihood that more people will learn about the business and visit its website.
More traffic means more visibility and the possibility of increased purchases. When businesses appear in local searches, they are up to 70% more likely to get location visits from browsing potentials, according to Google.
Business-to-Business Networking
Other companies can search you up and conduct business with you. If you wish to collaborate with such groups, listing your website in online business directories can increase your chances of doing so.
Search Engine Optimization (SEO)
Because they index businesses by category and area, search engines appreciate well-built directory websites.
These sites are highly ranked by Google, so if your trading company is featured on one of these directories, you may expect a significant boost in search rankings.
Reaching Out to Specific Customer Groups Faster
Online directories allow users to sift through business listings by factors such as geography or service field, making it easier for businesses and customers to interact.
Consumers are introduced to a range of enterprises offering the kind of service or product they need, based on the potential customers’ area, through local business listings.
Smartphone users who used their devices to assist them to buy were able to refine their searches by location and industry/sector by completing “near me” searches, according to research.
Here are the stats: food: 84 percent, entertainment: 56 percent, trading: 50 percent, apparel: 41 percent, and personal care: 38 percent.
Consumers could also search for a certain store/retailer (48%) nearby, a product category (29%) nearby, and a specific brand (23%) nearby.
Enhances Credibility and Trustworthiness
Because you allow yourself to be searched on the internet, a published site in directory lists is considered as a general trust factor by clients.
Aside from that, certain internet directory sites have stringent company standards. If your company is able to go through that, it just confirms that you are legitimate.
How LCCI Can Help Local Traders
LCCI understands the significance and benefits of having your business listed online and offers a platform in Lahore where you can add your business for free or pay for one of the paid packages.
LCCI goes above and above by promoting business listings across all of the social media platforms, blog posts, and emails (terms and conditions apply).
We offer informative articles on a weekly basis in order to enhance traffic to our site, which in turn increases traffic to our directory.
On our website, we offer a complete business directory where local businesses can list for free! There are premium upgrades available for individuals who want to add more information, logos, or photos.
